On Thursday, Standard Bank South Africa, which offers a range of Shari’ah-compliant banking solutions, announced the introduction of a dedicated call centre line for its Shari’ah banking customers.

Asma Latiff, Manager Operations and Distribution, Standard Bank South Africa, says the Shari’ah Banking call centre is powered by two cutting-edge technology platforms, Amazon Connect and Salesforce, which allow the bank to provide customers with first-rate support. 

The bank introduced the Shari’ah Banking Call Centre on 9 March 2022, which seeks to resolve customers’ queries remotely and efficiently while maintaining all the requirements of Shari’ah Banking. The dedicated line will be open from 08h00 to 21h00 during the week and from 08h00 to 16h00 on weekends, enabling customers to contact the bank’s customer services after business hours.

“The Amazon Connect platform boasts built-in artificial intelligence and machine learning technology, which perform the functions of sorting through massive amounts of data, connecting the dots, and surfacing relevant information at the right time,” says Latiff.

“It also analyses data to identify any emerging product issues and summarises and tracks follow-up tasks after customer calls,” she adds.

Ameen Hassen, Head of Shari’ah Banking, Standard Bank Group, says the launch of the dedicated line for Shari’ah Banking customers is in step with the bank’s strategy to become a platform services organisation that puts the bank’s customers and their experiences first.

“The bank’s 2025 future-ready transformation journey means that we are continuously seeking new ways to serve our clients, and continuously seeking partners and solutions that serve our clients wherever they are and whenever they need it,” Hassen says.

“Standard Bank is proud to be one of the first banks to deliver Shari’ah Banking services with the most sophisticated technologies available. We are set to provide modern banking with traditional values to our valuable clients,” he says.

Edited by Zintle Nkohla

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